JCR extends a warm welcome to Federica Martini, the Lungarno Collection’snew director of sales. Federica joins Lungarno from Venice, where she most recently worked with Starwood properties. In her new role, she will work closely with Caroline Courteau, director of sales and marketing – looking after the US market. Federica will make her official debut during our JCR roadshow in April. In the meantime, we spent a little time getting to know her…
“I was born in a small town in the northeast of Italy – the third of three sisters,” says Federica. “My father served in the army; my mother taught German. From a very young age, I fell in love with foreign languages, and decided to study (English, Spanish and German) in both high school and at University in Trieste.
“After University, I earned a degree in hospitality management and began my experience in sales at the Carlton Hotel Baglioni. After one year, Four Seasons Hotel Milano called – and I could not say no. There, I spentalmost-seven years in sales, focusing on the US and South American markets. My next move was to Venice where I completed my first hotel opening, after which joined Starwood as an account manager responsible for the US, South America and Australian markets.
“Now in Florence, I am super excited for my new challenge with Lungarno, and I am completely in love with the city and my hotel family. I live in Florence with my partner Emanuela and our cat Polpetta (“Meatball”) – a funny name, I know. I love animals, sports, skiing especially, and am looking forward to horse riding again, as this was difficult while in Venice. I also love music, going to concerts and reading.”